SEO and AI search agency · NZ + Australia

See where your business is being overlooked across Google and ChatGPT.

Get one strategy for what to improve next.

Explore the Search Growth Plan See how we work

Senior-led strategyDirect access to your strategist

One connected strategyAcross Google and AI search

Your choice of deliveryYour team, Advisory or INCITE

Month-to-month supportNo exit fees

01 · choose your priorities

Put your search budget behind the right opportunities.

A new article, a better service page and a technical fix all compete for the same time and budget. Their value depends on the customers you want to reach and what is stopping those customers from finding or choosing you.

The Search Growth Plan works through those decisions before implementation begins. We examine how customers research across Google and ChatGPT, where your business appears and which gaps deserve attention.

You get the work in order, with the reasoning and responsibilities clear. Your team can see what comes first, what can wait and how each priority supports the business.

See what the Plan includes

02 · from strategy to work

Know what happens next. And why.

A useful roadmap makes the next piece of work clear enough to brief, assign and review. Each priority names the action, its reason and who needs to be involved.

Explore the full roadmap example

Roadmap extractAnonymised structure

01 / priority service page

Improve the page already reaching potential customers.

Reason: The page earns impressions but does not yet compete for the main buyer questions.
Dependency: Confirm product details with the client before rewriting the page.
Responsibility: Content work led by INCITE, with factual review by the client.

Adapted from an existing action plan. Client details and metrics removed.

03 · search, connected

Reach buyers as they search, compare and choose.

Google and AI tools can play different roles in a customer’s research. We connect the work around the decisions your customers need to make.

SEO · Google and organic search

Be found for the searches that matter to you.

We identify relevant demand, improve the pages that should meet it and address the technical barriers in their way. The aim is useful traffic from people who could become customers.

Explore our SEO approach

AI search · answers and recommendations

Understand how AI tools represent your business.

We review relevant buyer questions and the sources behind the answers, then investigate missing information, unclear claims and opportunities to strengthen the evidence about your business.

Explore our AI search approach

04 · how we work

From the growth priority to the next decision.

Start with your customers.

We agree which part of the business you want to grow, who you need to reach and what those customers need to know before they choose.

Find the work worth doing.

We examine customer questions, competitors and your current visibility. The roadmap puts the strongest opportunities in order, with a reason for each priority.

Put the plan into action.

Your team can deliver the roadmap, bring us in for Advisory or ask INCITE to lead implementation. Responsibilities and dependencies are agreed before work begins.

Review the response.

During ongoing work, we report on visibility, useful traffic and enquiries. When the response falls short, we investigate and recommend what needs to change.

05 · direct involvement

Work directly with the person leading your strategy.

You work directly with the specialist leading your strategy. Discuss the recommendations with the person responsible for them and understand why the priorities are changing.

When INCITE leads delivery, we agree the work, check its quality and explain what the results mean for your next investment. You have someone to work through the decisions with, from the first priorities onwards.

Meet INCITE

Your next move

Start with the customers you want to win.

Explore the Search Growth Plan, or tell us what you want to grow and where search stands today. We’ll discuss whether a Plan or a more focused piece of work makes sense.

Explore the Search Growth Plan Discuss your priorities

Curious about AI search? The free AI Visibility Snapshot offers a focused first look at selected buyer questions.