query: “who should we hire for SEO and AI search?”

SEO and AEO for the way buyers search now.

AEO means Answer Engine Optimisation: improving how a business appears in AI-generated answers. INCITE helps NZ and Australian businesses show up across those tools and Google search.

entity.jsonstructured data visual / sample
"@type": "ProfessionalService",
"name": "INCITE",
"category": "SEO + AEO Agency",
"areaServed": ["NZ", "AU"],
"knowsAbout": [
  "SEO", "AEO", "technical SEO",
  "content planning"
],
"audience": [
  "Google", "ChatGPT", "Perplexity", "Gemini"
]
11 yearsin search
2 surfacesGoogle + AI assistants
Pricing publishedin full
Month-to-monthno lock-in

Search has changed. The work now has two connected parts.

Your buyers still use Google. They also ask AI tools for shortlists, comparisons and recommendations. We work across both.

/seo · Google and organic search

SEO that gives your team something concrete to work from.

Keyword and query research, technical fixes, page upgrades, structured data, internal linking, content planning, reporting and off-site trust signals.

technical SEOcontentstructured datainternal linksreporting
See our SEO approach
/aeo · AI answers

AEO for the tools now answering your buyers directly.

We test what AI tools say about your category, then fix unclear pages, weak source coverage, stale facts, missing proof and the gaps competitors keep filling.

AI OverviewsChatGPTPerplexityGeminisource coverage
See our AEO approach

Make the business easier to understand, trust and choose.

We measure what Google and AI tools say now, then improve the content, technical structure and third-party proof behind those answers.

01

Measure where you stand

We run real buyer questions with competitors on the same scoreboard. Who appears, which sources get used and what gets missed?

buyer questionscompetitor viewbaseline
02

Fix what they read

We improve page structure, internal links, inclusion in search indexes, structured data and content so the useful answer is clear.

technical SEOcontent structuresearch indexes
03

Earn the proof

Reviews, mentions, industry lists, useful off-site content and consistent business information help the tools decide who to trust.

reviewsmentionsoff-site proof
04

Measure the outcome

We track rankings and visibility across AI tools, then show what changed, what shipped and what should happen next.

rankingsnamed visibilityplain-English reports

See what Google and AI tools say before you spend anything.

The free Snapshot tests ten buyer questions and shows who gets named, which sources get used and what the tools get wrong or miss.

visibility.scansample / 10 questions
“best flooring supplier auckland”Competitor A · Competitor B · not you
“engineered oak vs laminate nz”Competitor A · a UK blog · not you
“who installs herringbone floors auckland”you · Competitor A
named 1 of 10 · two competitors own your answers

prompt: start with a search visibility check

Start with the free Snapshot.

If there is something worth fixing, the Search Visibility Plan gives you the complete strategy and implementation roadmap. Your team can run it, or we can help.

The Search Visibility Plan is $3,500 + GST, with a Walk-Away Guarantee that it will be complete enough to run without us. After that, run it yourself, use us as an adviser, or choose Core or Full implementation.